Marketing

Blackrock-based Digital Marketing Institute acquired by British firm BPP Education

The Dublin company will continue to operate as an independent business under its leadership team

Ken Fitzpatrick, chief executive of Digital Marketing Institute. BPP said it will “fast track” the company’s growth

Digital Marketing Institute (DMI), the Dublin-based provider of digital marketing courses, has been acquired by BPP Group, a British education company, for an undisclosed sum.

Under the terms of the deal, DMI will continue to operate as an independent business under its existing leadership team.

BPP, which is backed by the British private equity firm TDR Capital, said it will provide support to DMI to help fast-track its growth trajectory over the coming years. The ...