The Big Interview

'It's one of the most exciting sectors imaginable to work in – Kate Scott and Declan Fahy of HoloToyz

Husband and wife team Declan Fahy and Kate Scott came up with the idea for HoloToyz during the pandemic. The Irish start-up which describes itself as the world’s first ‘funtech’ company uses augmented reality to ‘bring toys to life’

Kate Scott, co founder and chief executive of HoloToyz: ‘There aren’t that many things that can elicit the type of response we’re seeing from kids that come into contact with our products.’ Picture: Bryan Meade

It can be hard work impressing young kids these days. But give a bunch of them some of the products designed by Holotoyz, an Irish start-up focused on ‘bringing toys to life’, and a chorus of “woah” and “wow” duly follows.

It’s the kind of response Kate Scott says she constantly sees from youngsters exposed to the product range that she and Declan Fahy, her husband, first dreamed up during the pandemic.

Sitting side by ...