Staying ahead of tech trends key to Netcelero’s continued growth

Netcelero, a Dublin-based software business, plans to double its staff to 18 over the next year and a half to aid its expansion into the US and British markets.

“We are looking to grow the customer base in the UK, US, and potentially Australia,” Sarah Herman, co-founder of Netcelero, told the Business Post.

Netcelero develops software to provide security for connectivity and networks. The business was founded in 2014 by Herman and Conor Loftus and currently has nine staff.

“Anywhere that you need to access data remotely, such as with CCTV on a site or renewable energy data flows, our software provides a secure communications path to that,” Herman said.

“Predominantly our customers are in CCTV but we also have a lot of companies working in renewable energy, where they need to have access to the data coming from the site. Our software provides the intelligence and analytics needed from those sites.”

Loftus and Herman had both previously worked in the telecommunications and connectivity sectors. Indeed it was their experience working together which led to them starting Netcelero.

“We identified a gap in the market when 2G and 3G were the main technologies,” Herman said. “As technology and connectivity evolved, we have continued to develop solutions that stay ahead of the curve.

“A lot of our customers want a solution that removes the complexity of networking. It can be frustrating for them to pinpoint problems so we can provide them with the information that shows it to them.”

Herman said this focus on staying ahead of tech trends was crucial to Netcelero’s continued growth.

“We’re positioning ourselves for the next couple of years. With developments in artificial intelligence and machine learning, what can be done in real time has changed. It’s continuing to grow,” she said.

“With renewable energy, the stuff they are doing is really innovative and the need for our services is going to grow exponentially.”

The business has been supported by Enterprise Ireland, a body which Herman said had provided valuable insights to Netcelero.

“Enterprise Ireland have been really helpful. We have worked with them on improving business processes and financial planning. Being able to draw on the experts they have has been really useful.

“We’ve been able to redevelop our brand, look at what our messaging is and where we position ourselves. They have helped us to work out the correct time to enter certain markets, the information they provide is invaluable.”

This Making it Work article is produced in partnership with Enterprise Ireland