Can Ireland For Law sell the state as a global litigation destination?

The government’s new marketing strategy hopes to encourage international companies to look to this country for litigation and legal advice. Can it achieve its ambitious goals?

Patrick Leonard, senior counsel and member of Ireland For Law: ‘the project aims to put Ireland on the menu.’ Picture by Fergal Phillips

In a promotional video on a glossy website called, Helen McEntee, the Minister for Justice, evangelises on the reasons why international businesses should look to Ireland for their legal needs.

Inter-spliced with drone footage of Dublin Port, Sandymount Strand, the river Liffey and the Dart, McEntee says Ireland is one of the “most open” economies in the world. “We have a strong rule of law tradition, a respected judiciary and a deep pool of ...