Monday February 17, 2020

Aston Martin steps up a gear to enrich customer relations

Established niche brands have paid too little attention to mistakes, warns marketing chief

9th October, 2016
Dan Balmer, director of global marketing at Aston Martin

Niche businesses need to pay more attention to how they lose customers, according to Dan Balmer, director of global marketing at Aston Martin.

Speaking to this newspaper at Dreamforce in San Francisco, Balmer said established niche brands like Aston Martin had paid too little attention to the mistakes that cost them revenue.

“Understanding where the journey went wrong is crucial. You need to have that retrospective analysis. Before it was a case that the customer...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

Co-founder predicts €4 billion plus market for special microchip used in mobile phones, cars and wearables

Emmet Ryan | 2 weeks ago

Search giant to pay undisclosed sum for Dublin-based firm that helps local retailers sell online

Róisín Burke | 1 month ago

Irish business signs partnership with Canadian firm Instant Brands to bring more users to its platforms

Emmet Ryan | 2 months ago