The lowdown: Sales tips for SMEs

One of the biggest issues in sales can be summed up in one word - waste. Wasted time and wasted effort.

To eliminate both, embrace the blue-chip of sales (referrals) and abandon the yellow-pack (cold calling). This approach will equip your sales team with the tools they need to succeed. Referrals translate into new business, which is rarely the case for cold-calling. Added to that, bear in ...