€50m for a T-shirt? There must be another way How sponsorship can build emotional connections with target audiences Matthew Leopold February 14, 2016 Clubs like Manchester United have huge sponsorship deals for their shirts Picture: Getty More Business Business LATEST NEWS17:45Movers and shakers: AIB, Lidl, Pepper Advantage, Collen17:42Mark Anthony Brands grows presence with One Charlemont Square lease17:39Extended East Wall four-bed with parking guides €595,00017:37Hotels take the spotlight as CRE industry rebounds and gears up for a busy second half of 202417:35Just what the doctor ordered: period delight on the River Eske17:35Cut-stone gem in Carlow with AMV under €700k