Cannes Lions Festival shows that creativity breeds ambition

Each year at the Cannes Lions International Festival of Creativity, a recurring theme is the impact and influence that creativity plays at a cultural level. The festival champions those brave brands that use creativity to change our world for the better. As an example, one of this year’s big winners was a campaign from McCann in New York called Fearless Girl, which advocated for more women in leadership positions.

For attendees, the festival ...