Ready for their close-up: Meet the Insta-grans

Ready for their close-up: Meet the Insta-grans View Gallery
Linda Rodin: a model in the 1960s, then a stylist for the likes of Harper’s Bazaar and Madonna, and now has 26,000 followers on Instagram

The biggest growth group on Instagram are the over-65s, who are flocking to the platform for one unifying reason: ‘to repudiate invisibility’

Few Instagram bios can truthfully state “stealing yo’ man since 1928”, but that’s just what the Baddie Winkle’s (@baddiewinkle) tagline espouses. And with a glance, you can well believe the claim. The blogger and Instagram sensation, whose real name is Helen Ruth Elam Van Winkle, was indeed in born in 1928 (July 18, in Hazard, Kentucky to be exact) and is part of the growing mix of mature women who have embraced Instagram as a platform for self expression.

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