Pure & simple: Lisa and Michael Bronner's squeaky-clean business model

Pure & simple: Lisa and Michael Bronner's squeaky-clean business model
Lisa and Michael Bronner: ‘We aren’t going to throw a product out there for the sake of a trend’. Fergal Phillips

Ideas currently in vogue around ethical business and saving the planet have been at the core of Dr Bronner’s soap company since its foundation. Lisa and Michael Bronner tell Gillian Nelis how they’ve kept their business model squeaky-clean

Lisa Bronner was 19 when her grandfather Emanuel, the founder of what would go on to become a $100 million-plus family business, died. “Many, many questions have come to me about him in the years since,” says the 43-year-old Californian.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive​.

Related Articles

More from The Business Post