Nightmare on high street

Nightmare on high street

Elbows at the ready, the H&M X Erdem designer collaboration collection goes on sale this Thursday – it may not be for the faint of heart, but it’s well worth it

Oh my, the horror that is a H&M designer collaboration launch. The high street giant has done this an appropriately sinister 13 times now, selflessly delivering the issue of designers such as Karl Lagerfeld, Alexander Wang and Kenzo to the great, uncoutured masses. Predictably enough, the opportunity to buy a designer coat for less than 200 quid has caused elbow-sharpening, hysterical moaning and that twitchy, cold sweat dread found solely in the UNDEAD QUEUE. And all that’s before you gain entry to the store, where the true horror starts.

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