How Mercedes is making sense out of desire
Pricey and frivolous it may be, but it’s still pretty hard to resist the charms of the new Mercedes CLS, writes Nick Maher
You are, doubtless, if you’re reading this paper, a hard-nosed business type, used to making decisions based on rational analysis and the sheer efficiency of the best practices of business. So there’s no way on Earth you’d buy a Mercedes CLS. Is there? Come off it, it’s basically an E-Class saloon in a slim-fit suit. It’s a four-door pretending to be a coupé, less practical than an E, and yet a lot more expensive. Makes...
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