Mercedes jump-starts its electrified future

‘As CO2 regulations become increasingly strict, conventional drive system will no longer be enough.”

That’s the view of Johannes Reifenrath, the man with the best access to the crystal ball in Mercedes-Benz. His position as head of product strategy and planning puts him in charge of overseeing all future models.

Having worked on 69 different cars to date, many of which won’t see the light of day until 2025 (yet will go on until...