Mercedes jump-starts its electrified future

Mercedes jump-starts its electrified future View Gallery
Mercedes-Benz’s new range of plug-in hybrids, available in Ireland from January, includes the S 560e, the E 300 de and the E 300 e

The German giant is to launch its first mainstream electric vehicle next year, writes Dave Humphreys

‘As CO2 regulations become increasingly strict, conventional drive system will no longer be enough.”

That’s the view of Johannes Reifenrath, the man with the best access to the crystal ball in Mercedes-Benz. His position as head of product strategy and planning puts him in charge of overseeing all future models.

Having worked on 69 different cars to date, many of which won’t see the light of day until 2025 (yet will go on until...

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