‘For me, it’s about making tech accessible and fun and putting your life first’

The retailer Soda plans to revolutionise how we consume and understand tech. As it launches its first Irish store, at Brown Thomas Dublin, Jessie Collins talks to founder Grace Gould about harnessing technology for a happier life

Grace Gould

‘What’s unique is that we are a tech brand sitting in the women’s contemporary market.” Grace Gould is on a whirlwind trip to Dublin to talk about Soda, her brand-new store positioned on the second floor of Brown Thomas Grafton Street, ...