‘For me, it’s about making tech accessible and fun and putting your life first’

‘For me, it’s about making tech accessible and fun and putting your life first’ View Gallery
Grace Gould

The retailer Soda plans to revolutionise how we consume and understand tech. As it launches its first Irish store, at Brown Thomas Dublin, Jessie Collins talks to founder Grace Gould about harnessing technology for a happier life

‘What’s unique is that we are a tech brand sitting in the women’s contemporary market.” Grace Gould is on a whirlwind trip to Dublin to talk about Soda, her brand-new store positioned on the second floor of Brown Thomas Grafton Street, surrounded by contemporary women’s fashion labels such as MaxMara, Helmut Lang and Calvin Klein. It’s an interesting development for the store, and for the consumer, as technology becomes a stronger thread of our daily experiences.

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