All hail your royal majesty, Rolls-Royce

All hail your royal majesty, Rolls-Royce View Gallery

The Rolls-Royce is known as the ultimate luxury item, and for good reason. Driving the Dawn and the marque’s top dog, the Phantom VIII, offers an experience like no other

Rolls-Royce refers to its products in the beautiful old terminology of ‘motor cars’. That simple, seemingly antiquated term is a good indicator of how the brand views itself in the 21st century. It is a luxury item, like a Nobiskrug yacht or a villa in Tuscany, rather than something in which you commute along the M50 during rush hour.

The trick to understanding Rolls-Royce is to take in the experiential benefits it offers, because these...

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