DS 4 is launched by the IM Group

DS 4 is launched by the IM Group

The new models have been revamped inside and out

The new DS 4 and DS 4 Crossback have gone on sale in Ireland, priced from €26,995. They are the first new vehicles to arrive on the Irish market from the brand following the acquisition of Citroen Motors Ireland by the IM Group, a British-based conglomerate with operations also in Sweden and China.

The new company is called Citroen & DS Ireland Ltd, reflecting the desire for DS to be seen as a separate entity.

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