Ryder Cup

How Adare Manor is pitching a uniquely Irish Ryder Cup

There are still three years to go before the Limerick venue hosts the tournament, but preparations are already underway

Brendan O'Connor, general manager of Adare Manor, said the Ryder Cup 2027 will give visitors the Irish experience. Picture: Brian Arthur

Brendan O’Connor is musing on the conventional wisdom that surrounds the commercial benefits of the Ryder Cup, which will take place at the Limerick resort in 2027.

“It’s always said that you get the gains in the run-up to the event. People want to be able to say they’ve played the course while they’re attending the tournament in person, or watching it on TV,” O’Connor, the manor’s general manager, says.

“We started seeing that a ...