Fashion: A new home, but the same focus on sustainability, for fashion’s Helen McAlinden

The designer has just moved to a new three-storey boutique on Drury Street in Dublin

Helen McAlinden, in her new Dublin boutique on Drury Street. ‘It feels like an exciting new chapter, a bit more edgy and creative, like Drury Street itself’

Helen McAlinden was an advocate for sustainable design long before it was fashionable. “I believe clothing should last for years, if not a lifetime,” says the Belfast-born designer, who has lived in Dublin since the 1980s.

“Fabric choice, classic cuts and methods of production are key to that, which we have been implementing from day dot, decades before it was trending.”

Aurora dress, €365
Georgiana trousers, €235
Avril dress, €325

Not that McAlinden is resting ...