A question of taste

Ruth O’Connor meets Ganni creative director Ditte Reffstrup and founder Nicolaj Reffstrup and asks them about their approach to style

Husband and wife Nicolaj and Ditte Reffstrup live in Copenhagen with their children. In 2009 they took over dormant cashmere business Ganni and in the past decade have propelled it to become a cult brand with a following of #GanniGirls worldwide. The brand champions a colourful, fun approach to fashion while maintaining a focus on responsibility when it comes to its impact on both people and the planet.

What does luxury mean to you?

Nicolaj: ...