The Dubs lag behind Manchester Utd in the branding stakes

Dublin’s Gaelic footballers might be in rude health on the field, but that hasn’t yet converted to an all-conquering brand when it comes to attracting advertisers, a new study suggests.

Dublin, whose senior footballers line out today in the All-Ireland semi-final against Donegal, may be the strongest brand in Gaelic football, but they still lag behind Manchester United and Liverpool.

A study by John Trainor, founder of sports business consultancy firm Onside Sponsorship, ...