Punters priced out of en primeur
Purchasing wine en primeur - buying early, in a cash andcarry style, from specialists who deal directly with wineries and chateaux used to be a way to get a bargain and/or make an investment.
Purchasing wine en primeur - buying early, in a cash andcarry style, from specialists who deal directly with wineries and chateaux used to be a way to get a bargain and/or make an investment.
However, the huge success of en primeur as a speculative investment tool has priced out of the market consumers wishing to use it to buy wines at a discount.
Today’s en primeur offerings - the 2006 vintage - will ...