Obama election strategist Roger Fisk on political campaigns

Political candidates must use social media in tandem with the traditional ways of canvassing, says US political and media strategist Roger Fisk.

Fisk played major roles in both of Obama's presidential campaigns

Like any powerful American coming to visit, Irish people immediately pounced on one of the world’s most effective political and media strategists, Roger Fisk, to find out if he had any Irish blood.

He is without Irish heritage, but Boston-born Fisk established that he shares mutual friends with five people he met within a day of landing in Dublin for the first time.

In Ireland to speak at An Post’s exclusive Early Bird ...