News: Demand for digital marketing skills up

The Digital Marketing Institute (DMI) has launched four new courses due to what it says is a marked increase in demand for skills in this area.

According to a recent digital marketing study by the Online Marketing Institute, 22 per cent of marketing decision makers said the need for digital marketing specialists is growing with 35 per cent looking to hire both generalists and specialists.

The DMI has launched professional diplomas in search ...