New Grafton Street beauty concept is as easy as H2O

When Evan McAuliffe and Ivor Browne encountered the H2O skincare concept in Chicago a year and a half ago, neither knew much about the subject of beauty products.

When Dublin business partners Evan McAuliffe and Ivor Browne encountered the H2O skincare concept in Chicago a year and a half ago, neither knew much about the subject of beauty products.

The two were involved in business development for the Spectra photography chain at the time, but were on the lookout for “something bigger'‘, according toMcAuliffe.

Partially backed by Spectra, they are launching the H2O brand in Ireland with a €500,000 marketing spend.