Mobile banking: Smart banking at the Lab in Dundrum

AIB is using a direct approach to broaden the way in which people use online banking. The Lab in Dundrum aims to educate users of all levels.

The Lab in Dundrum aims to educate users of all levels.

AIB is using a direct approach to broaden the way in which people use online banking. The Lab in Dundrum aims to educate users of all levels.

''We needed to find a way to bridge that gap between our online and offline businesses. It's about education, what's really successful here is the number of people who activate their mobile bank apps here. We're making people aware of online services and making that step ...