Irish directory service plans to roll out cross-border network

By her own admission, Nicola Byrne is a woman on a mission.

The founder and managing director of the 11890 directory enquiries service was once told by a rival service’s employee that her competitors thought 11890 would be gone within nine months.

The Irish directory enquiries market is worth an estimated €70 million.

11890 officially started as a business-to-business service called Numbers Direct in 2001. Byrne re-launched as 11890 last June, and the ...