ICT in Sport: Sporting statistics to keep fans up to speed

Analytics in sports can do far more than improve elite performance: they're a way to help build up from the grass roots and improve the fan experience.

Paul Pierotti of Accenture Analytics: We are looking at participation in GAA to find strategies and policies that can maximise participation in Gaelic games' games'

Analytics can bring elite athletes to the next level by giving specific insights into what they need to do to win. It's not enough any more to tell someone to try harder, the best of the best have a specific idea of what is required to win. Accenture worked with the British sailing team at the last Olympics to help find these specific answers.

Paul Pierotti of Accenture Analytics told Connected: ''The women's ...