Features: Go digital or go home

Features: Go digital or go home

Disruption is a headache, but it can be a weapon. Accenture's Mark McDonald talked to Emmet Ryan about how businesses can use the digital transformation to their advantage.

The big switch has nothing to do with gas. Start-ups are getting market ready faster and coming in over the top of existing players. Success isn't about the will to fight, it's about accepting the need to evolve.

''Digital technology is fundamentally about growth. If you have even moderately aggressive organic growth plans, you're going to have to engage in digital to get it,'' said Mark McDonald, digital business lead at Accenture.

''The people...

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