Fashion: All in the detail
Avoca has gained a special place in both Irish and international fashion with its meticulous attention to the small things, writes Ruth O'Connor.
Amanda Pratt, creative director of Avoca, rifles through her company’s Autumn Winter 2014 collection to the rattle of cups and saucers, while make-up artists primp and preen. The sun beams through the soaring windows of the Fern House Café in Avoca’s Kilmacanogue store, while hydrangeas and lush green ferns lend their hue to a brand which is now a reliable presence on the Irish design circuit.
Taking fabrics as her starting point, Pratt ...
