Down to the woods to go up in the world

Let’s stop talking about ‘high-rise’ buildings and call them ‘mid-rise’ instead. And while we’re at it, throw some wood on the pile

17th March, 2019

Talk of ‘high-rise’ buildings in Dublin is a misnomer. Once you go over five floors, people start to use that terminology when, in fact, it should be known as ‘mid-rise’ - a far less provocative word.

Provocative words matter. The more emotionally reactive the word, the more power it has to change people’s minds.

That is why we don’t hear the term ‘mid-rise’, which doesn’t offend anybody. Mid-rise by...

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