Talk of ‘high-rise’ buildings in Dublin is a misnomer. Once you go over five floors, people start to use that terminology when, in fact, it should be known as ‘mid-rise’ - a far less provocative word.
Provocative words matter. The more emotionally reactive the word, the more power it has to change people’s minds.
That is why we don’t hear the term ‘mid-rise’, which doesn’t offend anybody. Mid-rise by...
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