CIB News: Deezer gets personal

Irish charity advertising platform Adtruism scooped a Euro 32,000 social impact award at the Social Entrepreneurs Ireland awards.

Irish charity advertising platform Adtruism scooped a €32,000 social impact award at the Social Entrepreneurs Ireland awards. The event, sponsored by DCC, recognised Irish businesses looking to show generosity and commitment to society.

Adtruism allows anyone with a website or blog to support their favourite charity by placing a small customisable advertising icon somewhere on their site with all revenue generated going straight to the charity of the site owner's choosing.

The service ...