Business of Sport: Moy Park and Adidas World Cup winners

Moy Park and Adidas proved to be the biggest winners from World Cup sponsorship deals among Irish fans, according to new research from Pembroke Communications.

In the aftermath of the final, the company carried out an online survey of more than 400 Irish sports fans who had watched the World Cup, to gauge which brands made the biggest impression on them.

Top tier partners such as Adidas, Coca-Cola, Hyundai, Sony, VISA and Emirates ...