The joy of less
Sustainable fashion for a good cause is the motivation behind social entrepreneur Anne-Marie Tomchak’s ShareJoy project. And it is part of a bigger vision to reimagine business for a better world
“In terms of retail,” Anne-Marie Tomchak says, “I think resale and rental are the big disruptors of the moment – Depop, Vestiaire Collective, HEWI, MyWardrobeHQ, ByRotation and many more are making their mark both in how they are valued by investors [Depop was just bought by Etsy for $1.6bn] and perceived by consumers. Virtual and augmented reality are big disruptors both for how the supply chain works and how fashion buyers see and select items....
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