watches

Smaller watches are the biggest timepiece trend of 2023

Chunky statement pieces have dominated watch trends in recent years but there is a new move back to more classic, smaller styles

Tudor’s Black Bay 54 watch, at 37mm across, was one of many at this year’s Watches and Wonders, the annual luxury watch fair in Geneva, that appeared in a relatively small size. Photographer: Chris Rovzar/Bloomberg

Ever since the wristwatch was invented, its makers have grappled with the question of how big it should be. Thick as a hockey puck or puny as a nickel?

At the moment, watchmakers are leaning into the latter, a trend that crescendoed last month at Watches and Wonders, the annual luxury watch fair in Geneva. More than a dozen brands welcomed new product lines in small sizes – or welcomed reduced versions of existing popular ...