Raspberry Ripple: 8 ways to wear Pantone’s colour of the year

A mix of crimson, fuschia, and raspberry all at once, Viva Magenta is a punchy, bold colour that will add depth to any outfit

A model walks the runway for Rokh’s spring-summer 2023 show in Pantone’s colour of the year, Viva Magenta

“This year’s Colour of the Year is powerful and empowering. It is a new animated red that revels in pure joy..a boundaryless shade that is manifesting as a stand-out statement. It vibrates with vim and vigour.”

Such was the description of The Pantone Colour Institute’s colour of the year, named Viva Magenta. Being the kingpin of influence for colour trends and design, Pantone’s forecast always reverberates across fashion, with Giambattista Valli, Chanel, Rokh, and Rick ...