Dressing the Metaverse

In the limitless world of gaming, NFTs and virtual fashion, luxury brands are unlocking value streams that engage young consumers while finding new avenues to creativity, capital and community

9th January, 2022
Fortnite links up with heritage luxury house Balenciaga: fashion, it seems, is set to be a cornerstone of the nebulous digital frontier

Silicon Valley is selling the metaverse as a natural evolution of how people use technology, the successor of the internet age, and, if the predictions are right, we’re looking at a future where we’ll spend an increasing amount of our lives connected to persistent virtual simulations. Despite the tech industry being notoriously style averse fashion, it seems, is set to be a cornerstone of this nebulous digital frontier. In the demo video that Facebook released...

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