watches

Audemars Piguet becomes first luxury watch brand to offer a warranty scheme against stolen watches

With an average watch price of about €50,000, the brand will guarantee to replace, refund, or repair any stolen or damaged watch bought in 2022 or 2023 for two years

Audemars Piguet watches, particularly the Royal Oak, generally trade well above their retail price on the secondary market

Audemars Piguet, the Swiss luxury watch brand best known for the highly sought-after Royal Oak, will offer to replace clients’ stolen watches as part of a new service programme created in response to a surge in watch-related crime.

With an average watch price of about €50,000, the brand will guarantee to replace, refund or repair any stolen or damaged watch bought in 2022 or 2023 for two years, Chief Executive Officer François-Henry Bennahmias, said in ...