Luxury news

A peak inside Loewe’s new boutique in New York

The boutique in East Hampton features international art references and offers Loewe’s full and current range of women’s ready-to-wear

The new store is located on 20 Main Street in the Long Island town, and is 3,000-square-feet in size. Images throughout: Brett Beyer, Courtesy of Loewe

The LVMH-owned Spanish brand Loewe has arrived in East Hampton, New York, with a new permanent boutique.

The boutique draws on creative director and Irish man Johnathan Anderson’s existing Casa Loewe store in Dubai where art and fashion join forces.

Located on 20 Main Street in the Long Island town, and 3,000-square-feet in size, the boutique features the brand’s full and current range of women’s ready-to-wear, footwear, jewellery, leather goods, accessories, home scents, and handbags. Menswear will be added in November.

The artistic conception of the store draws on international influences like Spanish tiles, handwoven rugs by Colombian women artisans and a series of angular, upholstered Utrecht armchairs designed by renowned Amsterdam-native Gerrit Thomas Rietveld.

The store’s sustainability credentials are a big feature too: it features a modular system from Molo Design which features 100 per cent recyclable paper blocks that can be stretched, stacked, and arranged as various displays and shelving surfaces. The store will also display works by former winners of the Loewe Craft Prize, including a pair of pots by Japanese straw artist ARKO.

Loewe was named the world’s hottest fashion brand last month by the fashion-tech platform Lyst. Its creative director, Derry native Johnathan Anderson, has been at the helm of the brand for the past decade, while also heading up his namesake label.