Sweden 2019: The A-Z of doing business in Sweden
A reluctance to say no, respect for others’ privacy, and humility in all things are some of the Swedish traits that Anne Pihl and Sofi Tegsveden Deveaux cover in their comprehensive guide to doing business in the Scandinavian country
Absolut! Pronounced apsoluuuuuut, and along with precis, a very common word to confirm a statement. Often loosely translated to absolutely or precisely.
Other commonly used phrases to express enthusiasm and interest (which are very important to know, but not necessarily expressions of genuine enthusiasm) include vad roligt (how much fun/how nice), vad kul (how much fun/how nice), vad spännande (how exciting), jaha, jaså, and nähä (all meaning ‘oh really’).
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