The power of sustainable customer loyalty
Avoid the easy pitfalls of gimmickry, and instead concentrate on the small stuff if you want your customers to stay loyal
Customer loyalty is one of those buzzwords that is bandied around every sales meeting and boardroom, yet most organisations fail to grasp how to generate, nurture and cultivate this valuable source of revenue.
The cheapest and most valuable leads are the ones that are already in your address book, yet very little seems to be known about what makes a customer buy from us again and again.
So misunderstood is this golden egg-laying ...
