A Model of Substance: Ireland’s intellectual and intangible revolution
Ibec chief Danny McCoy says that Ireland is on the cusp of striking oil, but not in the way you might imagine, writes Siobhán Maguire
Ireland has struck oil – we just don’t know it yet. That’s according to Danny McCoy, chief executive of Ibec, the country’s leading business representative group.
McCoy isn’t referring to the possibility of nodding donkeys dotting the Irish landscape, or drilling for petroleum off the Irish coastline. His metaphorical musings relate to a vast potential that exists but, for the most part, remains untapped in the form of an intellectual and intangible revolution.