Meeting the customer where they are

Meeting the customer where they are
Stephen Gillespie, head of digital strategy at Made to Engage

Traditional retailers have been fending off online behemoths for years now, but strategising to take advantage of their natural strengths can lead to a real transformation, writes Jason Walsh

Made to Engage, one of Ireland’s leading digital agencies, has been looking at the problem of how to challenge the global giants of e-commerce for some time.

“Realistically, we’re into business transformation, and for us that would be in the e-commerce space. We also do more broad digital marketing, but e-commerce and retail is where things are really coming alive, said Stephen Gillespie, head of digital strategy at Made to Engage.

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