Meeting the customer where they are
Traditional retailers have been fending off online behemoths for years now, but strategising to take advantage of their natural strengths can lead to a real transformation, writes Jason Walsh
Made to Engage, one of Ireland’s leading digital agencies, has been looking at the problem of how to challenge the global giants of e-commerce for some time.
“Realistically, we’re into business transformation, and for us that would be in the e-commerce space. We also do more broad digital marketing, but e-commerce and retail is where things are really coming alive, said Stephen Gillespie, head of digital strategy at Made to Engage.
One key ...
