Leveraging the little things matters

Customers are no longer simply buying Customer Relationship Management (CRM) software for their businesses. Instead, they are installing completely integrated CRM solutions, according to Sinead Hickey, solution architect with Avnet’s SAP business.

“Integration is key now,” she said. “A few years ago, customers were happy enough to have a standalone CRM system and to leave it to the sales department.

“But now they are seeing the real importance of getting the full view ...