Get them in the door once more
E-commerce and bricks and mortar are becoming allies after a worrying time when online selling was thought to be the nemesis of the on-street store, writes Fiona Alston
‘I think it’s changing around. Previously there was a worry customers were going into shops to try things and then buying them online,” said Patrick Heslin, managing director of Retail Integration. “With our customers, what we are finding is, it’s the other way around, people are searching online for something and then going into shops to pick it up, particularly for more expensive items.
“They will look online first to see what’s in ...
