Mobile business: The science of where we are
Geographic data is helping retailers think their way through the pandemic
Geographical data tells us a great deal about what we do. We build in certain ways to avoid flood risk. A quick look on Google Maps will inform us if we are headed towards a traffic jam. While retailers tend to want to be where they expect large flows of people to be.
Where those flows of people have been has, understandably, changed, since March 2020 and Gamma, a location intelligence business based in Dublin, ...