Mobile business: The science of where we are

Geographic data is helping retailers think their way through the pandemic

27th June, 2021
Mobile business: The science of where we are
Richard Cantwell, principal consultant at Gamma: ‘I apply geographical knowledge to client need, identifying where a retailer is strong and not so strong based on its network of outlets.’ Picture: Fergal Phillips

Geographical data tells us a great deal about what we do. We build in certain ways to avoid flood risk. A quick look on Google Maps will inform us if we are headed towards a traffic jam. While retailers tend to want to be where they expect large flows of people to be.

Where those flows of people have been has, understandably, changed, since March 2020 and Gamma, a location intelligence business based in Dublin,...

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