Digital transformation: Turn and face the strange

Across virtually every industry, the pandemic has accelerated the pace of change, often setting a new precedent for what’s possible in a short space of time

For some it was catastrophic, but others were prepared when the pandemic struck. No, not apocalypse preppers (though surely they too feel vindicated now), but businesses that had already embraced digital transformation. As ever, the transformation is rarely complete; instead it implies an ongoing commitment to flexibility and change.

Loughnan Hooper, managing director of Dotser, a web development company, said that while the last year wasn’t always easy, his business was able to fall back ...