Maximum overdrive in search of the coveted clicks
The news that a Maximum Media podcast’s hits had been artificially inflated sheds fresh light on the dubious practices of web-based ‘click farms’
What’s been happening at Maximum Media should be a worry for anyone engaged in digital marketing, not least for Maximum Media itself.
The punky upstart is home to brands such as Joe.ie, and Her.ie and recently launched in Britain. Niall McGarry, its founder, has catapulted his company into a lead position as a digital publisher attracting blue-chip clients such as AIB, Guinness and Carlsberg. These brands want to be seen as streetwise and...
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