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Live streaming poses a huge danger to sporting rights-holders. So how are they going to stay one step ahead of state-of-the-art technology?

The already mega-rich International Olympic Committee (IOC) recently signed a groundbreaking €1.3bn media rights deal with Discovery Communications for all TV and multi-platform broadcast rights in Europe for the Olympic Games through until 2024. The deal will see Discovery, the parent company of Eurosport, control exclusive rights to the Olympics across 50 countries and territories in Europe, effective from 2018 across most of Europe and from 2022 in France and Britain.

This is a considerable chunk of change, and...

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