TheLowdown Tips for SMEs

Jenny Taaffe, chief executive, iZest Marketing Group

Getting real value from social media

One of the biggest challenges facing SMEs is getting to grips with the value of social media and the benefits it can offer businesses.

There are too many business owners feeling the pressure of “having” to set up and manage social media – they feel that they must be on Facebook, Twitter and Google+, for example.

The noise surrounding social media is ...